Briefing & Internal Contest
In first place we draw up a briefing considering the musical branding strategy and the specific role of the song.
This document provides guidelines / bases / requirements of the piece called for the competition, and the document is sent to the composers that will compose and create musical ideas from their own home-studio, returning demos and first sketches.
The client chooses the one that best fits his campaign, and then we produce the piece in the highest standing studios: BSO, One Drop or Nómada 57. The process includes musicians and singuers casting and call.
Here’s an example: